Software

Qualify inbound demand minutes after the form, not days

Inbound demand arrives faster than a small sales team can call it back. It qualifies and routes by phone, minutes after the form.

Incoming call

What this is for

Inbound demand for software arrives faster than a small sales team can return it, and a lead decays by the hour. Trials and demo requests come in all day. The reps who would call them back are also running the calls they booked yesterday. The leads at the bottom of that queue are not worse leads. They are just later.

How it works an inbound lead

  1. 01

    Calls on the signup, not on the sweep

    The trial start or the demo request triggers the call, so the conversation happens while the prospect still has your product open in another tab.

  2. 02

    Asks what they are trying to solve

    Use case, what they are replacing, how many seats or sites, what timeline they are working to. The same discovery questions, consistently.

  3. 03

    Scores against your criteria

    Because the answers are structured fields, the routing rule is a rule. Not a judgement call made slightly differently by each rep.

  4. 04

    Books qualified prospects in

    It reads a rep's live calendar during the call and writes the meeting, instead of promising somebody will be in touch.

Related

B2B software: common questions

Where does this sit against our SDR team?

It takes the first qualifying call off them, meaning the fixed discovery questions and the booking, so their day starts at the meetings rather than at the dialler. Account research, sequencing and the relationship stay with the rep.

Does it replace our reps?

It gets them to the conversations worth having sooner. The qualification call is the part that is identical every time. The negotiation is not.

Can it call product-qualified leads from usage data?

Yes. A call can be triggered by whatever event you choose, including a usage threshold, not only a form submission.

Where do the answers end up?

As structured fields on the lead record and in the systems connected to your account, with the recording and transcript attached to each one.

What about international prospects?

Calls can run from numbers in the regions you operate in, and Woise runs regional cells, so call handling stays in the region you choose.

Still stuck? Talk to our team.