Outbound

Surveys that get answered because someone rings

A short set of questions asked out loud, with the answers captured as structured fields instead of free text.

Incoming call

What this is for

Email surveys are answered by the delighted and the furious, which is why the average score tells you so little. A phone call reaches the middle. The people who thought it was fine and would never open a form to say so, and the people who do not read email at all.

How a survey call runs

  1. 01

    Asks a short, fixed set

    Your questions, in your order, every time. That consistency is what makes the answers comparable across the whole run instead of shaped by whoever happened to make the call.

  2. 02

    Captures answers as structured fields

    A score is stored as a number and a choice as a choice. You aggregate the results directly rather than reading them out of free text.

  3. 03

    Follows up on the interesting answers

    A low score can branch into a why. A specific complaint can branch into an offer to have somebody call back. The follow-up is part of the flow, not a separate exercise next week.

  4. 04

    Keeps the recording behind every number

    Each response has its call attached, so a surprising figure can be checked against what the person actually said.

Related

Phone surveys: common questions

How long should a phone survey be?

Short. Two or three questions asked at the right moment get answered. A ten-question script asked cold gets hung up on. The length is yours to set.

Can it trigger after an event?

Yes. A completed job, a delivery, a closed ticket. Calling within a day of the thing you are asking about is the difference between a specific answer and a vague one.

What formats can the answers take?

Numeric scores, fixed choices and open comments, all captured on the response record. Open comments keep the transcript alongside them.

Can people opt out?

The agent takes the request on the call and records it, so that campaign does not ring the number again.

Can I see the raw calls, not just the totals?

Every response links to its recording and transcript. Reading a dozen of them usually explains a score better than the score does.

Still stuck? Talk to our team.